Jaguar Land Rover (JLR) is set to offer voluntary redundancies to thousands of workers as the British luxury carmaker battles intense competition from cheaper Chinese rivals, the fallout from a cyberattack and U.S. tariffs, according to a report from The Times.
The company, owned by India’s Tata Motors, plans to cut as many as 4,000 jobs over the next two years, The Times reported. A JLR spokesperson declined to comment on the scale of the job losses when contacted by CNBC on Monday but confirmed that the company had informed employees and trade union partners that it is “opening a voluntary redundancy programme offering salaried and management team members the opportunity to leave the business.”
JLR said it needs to adapt to evolving global market conditions while targeting roughly £1.7 billion ($2.3 billion) in savings over the next two years. The cost-cutting drive is also aimed at reducing the company’s break-even point to 300,000 vehicles.
“To achieve this, we must further simplify our organisation, improve efficiency, and build greater resilience,” the spokesperson said.
The news weighed on Tata Motors’ shares, which traded 0.7% lower on Monday on the Mumbai stock exchange. The stock remains up around 9.5% year-to-date.
Political pressure mounts
JLR’s restructuring is seen as a fresh test for U.K. Prime Minister Andy Burnham, following similar cost-saving announcements at other British luxury car firms, including Aston Martin and Bentley, in recent months.
U.K. Business and Trade Minister Jonathan Reynolds, who ruled out a bailout for JLR over the weekend, is expected to meet with company executives early this week to discuss the redundancy measures.
A government spokesperson told CNBC by email: “We understand that this will be an uncertain and concerning time for affected workers, their families and wider communities.”
The spokesperson added that the government has taken action to support the U.K. automotive industry, including lowering electricity bills for manufacturers, providing £4 billion of capital and R&D funding for zero-emission vehicle production, and launching a £2 billion Electric Car Grant to encourage EV adoption.
Broader industry strain
JLR is not alone in feeling the pressure. German auto giant Volkswagen announced late last week that it plans to cut a further 50,000 jobs as part of a historic transformation plan, citing tariff pressures and intense competition from Chinese car brands.
Source: www.cnbc.com — https://www.cnbc.com/2026/09/07/jaguar-land-rover-jlr-job-cuts-autos.html
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