The Federal Trade Commission filed a lawsuit against Amazon on Monday, accusing the e-commerce giant of misleading advertisers about its sponsored ads pricing and auction systems, the company confirmed, according to CNBC.
The complaint alleges that Amazon engaged in a “company-wide effort to deceive” advertisers, resulting in harm to those who paid for sponsored placements on the platform. The FTC specifically pointed to a change Amazon made in 2018 to its auction strategy as a key part of the alleged deception.
CNBC reported the news as breaking and said further details would follow as they become available.
Source: www.cnbc.com — https://www.cnbc.com/2026/08/31/amazon-ftc-lawsuit-advertisers.html
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